Web sites are designed for the users of the website. However beautiful a site is, it only becomes valuable when it drives the objectives it was meant to achieve. Primarily that is to serve a particular group of audience. That brings every web designer and website owner to the concept of usability
The term usability defines its self; the website is usable by the intended audience. Usability in web design, therefore, refers to the qualities that make a website easy to use. Usability also can also refer to user-centered design which refers to the methods employed to ensure that the website is easy to use by a majority if not all who it is intended for.
Every designer knows that the more a person can navigate through a site and get all that he or she require, the more results the business achieves. The concept of usability may sound like a no-brainer, but more often than not people forget a simple detail that may make their website less friendly.
Every website is as unique as its Therefore interacting with different websites can be compared to interacting with various people. The quickly you get to learn how to be easy with the person the more you are likely to interact.
The same applies to websites, the easier it is for a person to learn the commands, the more they are liable to make use of the website. It is easy to assume that the people viewing your website will automatically know what to do. That is not necessarily true; you should be able to guide clearly though not obviously giving directions all the times.
What resources to web users employ when they get to your website. The most important one is their time. Save for them as much of it as possible. You can start doing this by reducing the time the website takes to load. Think of causes of slower loading like heavy themes and pictures that occupy large bites.
Think kilobits of a picture and reduce them to only necessary graphics. Employ Fitt?s Law to improve the navigation of your website. Use white space well to direct and improve the precision of the actions you wish your visitors to take. Reduce the possibility of errors because they waste time and push people out of websites.
The more straight forward your website is, the more visits you will get and the more revisits. Have this in mind so that when a person visits your site to do something; for instance purchase a product, they can come and do it again the next day without having to read through it again.